Thursday, August 2, 2012

Peridot

The American Association of Jewelry has adopted the beautiful gemstone peridot as the official August birthstone. Also the birthstone for the Libra sun sign, there are a lot of people who think that it also covers the Virgo sun sign. This tussle can be imagined considering the zodiac, spectacular and mystical properties that are exhibited by the stone. Peridot has also been used as the anniversary stone for those who are celebrating their sixteenth year of marriage. However, because of its mysterious potent powers, the stone is mostly gifted at times other than the aforementioned.

Measuring seven on the hardness scale, this is an olivine variety of gemstone and provides a number of benefits to the wearer. Those who have experienced it say that they feel blessed with increased eye strength, calm nerves which dispel negativity and gloom, aiding the work of cupid therefore bringing love in the life, increased health, power, good luck, peace and success. Because of these benefits, Cleopatra is considered to call it her favorite and gave preference to peridot when wanting to charm power over admirers and also to exercise greater power. This feature can also very well make this stone a perfect valentine gift.

The color of the peridot ranges from intense bright green to the light yellow green and some variations are also seen to feature the fresh spring green grass. The stone features a slight greased look and features a richly glowing velvety texture. The price of the stone depends on its clarity and the value of peridot decreases by the presence of brownish flaws. If there aren’t any olives and browns in the heart of the stone then the peridot being acquired is seen to be as the best quality one.



This gemstone has been continuously mined from the area around Red Sea for almost thirty five centuries. The ancient Egyptians recognized the popularity of the stone by making this the stone of Ra, the Egyptian Sun God. The crusaders are believed to have brought the stone to European countries and from there the stone traveled into Byzantium and other central Asian countries. There are several biblical references to the stone and it is believed that Jewish priests used to wear this gem on their breast plates and the stone was named Pitdah in their native language. The Greek Romans referred to this stone as the Topazins but that was changed once it was found that topaz meant yellow golden gem.


Source: legenddiamond.com

Wednesday, August 1, 2012

The Legend of the Engagement ring!

THE LEGEND OF THE ENGAGEMENT RING

Long ago, in ancient Egypt, a Pharaoh fell in love with a beautiful young princess. Because of her youth, the princess's father refused consent to their marriage. The Pharaoh, being a wise man, desired to have the father's blessing, and so agreed to wait until the princess was of age. His love for her grew daily and he longed for some way to show his devotion to her while he was waiting for their marriage.

He called in the royal jewelers and told them to search the land for the most precious stone in existence. This the Pharaoh had mounted on a ring of gold and took it to his loved one. As he slipped the ring on her finger, he told her, "Until I can place a wedding band on your finger and claim you for my bride, wear this ring as a reminder of my devotion. Just as the gem is priceless, so is my love for you."

And down through the ages, the engagement ring has served as a pledge of true love and as a symbol to the rest of the world that two people have chosen to spend their lives together. ~ From the writings of Amenophis 11: Circa 3300 B.C.

Wednesday, October 26, 2011

QR code

With technology today we have decided to start promoting our business with Quick Response codes,  knowing our target market we learned that 60 % of  students and middle aged people use or have a smart phone.  Nothing like being a Click Away from all of our weekly specials, events, or website.  so keep an eye out for the code to see what specials we have for you, our wonderful customers!

Wednesday, October 19, 2011

Sometimes it's the small DETAILS that matter the most!

We had the Pleasure of having one of our favorite photographers Alisha from Oakstream Photography in our store.  As always she did an amazing job at showcasing the details and ambiance of the store!  In a world focused all about price, it's refreshing to know that we understand price, but we also understand the ROMANCE & EMOTION with buying a piece of jewelry and the experience in and of it's self,  It's an experience that should ignite passion back into a relationship when talked about even if its 60 years down the road!  an experience that when shared with your children, grandchildren, or even great grandchildren, can showcase true love, devotion and happiness to them. 
     I still to this day remember the stories of how my grandparents met, their first date, how he PURPOSED and truthfully I feel that "the Magic is in the Telling"!  so when it comes to you and your true love, let The Diamond Gallery be apart of your love story!





















Monday, September 12, 2011

The Engagement Ring Difference

I've been asked alot lately what makes " my store"  different from any other jewelry store.  Well  lets start off with what i have in common with other jewelry stores.  I carry a large selection of Engagement and bridal jewelry,  i carry loose diamonds, watches, glass beads, diamond bands, necklaces, earrings, gemstone jewelry, we custom design,  we have a full service repair center to fix any piece of jewelry you may have. 
     Now for the difference, Our designer BASHOURA is exclusive to our store, our competitors do not, and  can not carry our designer,  What does this mean to you as a customer?  well this means you get a unique hand crafted piece of jewelry, that not everyone in town can have.  Bashoura designs and manufactures his jewelry right here in the UNITED STATES!  Why is this important?  Well it allows us to support our own economy, we get to have alot more say when we produce a design, we can control the quality of the materials used, for instance we can control the quality of gold and diamonds making sure that our diamonds are near colorless, and with few internal characteristics.   Bashoura has also created a jewelry line that allows us to customize each design to fit each couples specific taste.   with this new design line we are also rotating our inventory every year to drop certain styles and to bring in a new line.  this helps us at the diamond gallery by lowering the number of customers that will purchase the same ring.  we started rotating our inventory last year, and i have not had a single customer come to me and say did you know i saw my ring on another girls hand the other day. 
     Our exclusive life time warranty.  We offer a free yes i said free life time warranty.  our designer understands that when an engagement ring is purchased its a gift that should last a life time,  so he is backing his product with a life time manufacture defect warranty,  as well with our in house life time warranty that makes sure if you have a problem with your ring that is not due to normal wear and tear, we will fix the ring,  if a diamond is lost ( up to a .30 ct) we will replace it for free with equal or better quality.  we do not sell a REPAIR POLICY.   we feel that if know we have superior quality in our jewelry, then we do not need to sell our customers an additional warranty.  We at the Diamond Gallery feel that if a piece of jewelry needs a separate repair plan then you should not be buying that piece of jewelry, buy a piece of jewelry that comes with a free warranty. Our research shows that most of our competitors only offer a 1 year limited warranty unless you purchase a diamond. unlike most jewelry stores we will also give the life time warranty even if you have purchased a synthetic diamond, or set a colored or colorless gemstone in the mounting of your choice.  it is not uncommon to purchase the mounting she loves now, and to get the diamond a year down the road.
    no pressure sales staff.  I would love for every couple to have a Diamond Gallery Designer engagement ring on their hand, but that does not mean i am going to pressure you into purchasing a ring from me,  we encourage couples to look around and to look at the options.  we are confident in our product we don't have to lie, or pressure you like a sharky used car salesman. 
    we educate you about what you are buying.  i know that other jewelry stores educate as well, but we try to not give you the same routine,  we encourage questions, and in today's age i know more than every customers are going online to find information.  and it makes since the Internet is a fast and easy way to gain information, but if you need questions answered or help sorting through the information we are here to help. 
    Most important, buying a ring is supposed to be about the love and romance.  its a special and memorable experience,  we strive to become friends with each of our customers,  we love getting to know each and every person,  and their love story.  Our stores "Theme" if you will is "THE MAGIC IS IN THE TELLING".  you know that when you get engaged you are going to be telling your friends, family, and everybody you see.  there is so much excitement and emotion there as well,  well we share our couples stories with other couples as well.  its part of our history and yours.  and there is nothing better then saying to a couple " They met on a blind date" 
          It's refreshing to know that love happens anywhere and to everyone! 


-Blake

Monday, August 22, 2011

OUR NEW LOCATION

we are very excited to announce the launch of our brand new location!  most of the details are done, just waiting on some canvas from our favorite photographer Cache Valley's own "Oakstream Photography".  so lets tell you a little bit about the new store.
     We have doubled our showroom square footage, this allowed us to more then double our inventory truly making The Diamond Gallery " Utah's Engagement Ring Specialist",  we have launched a full line of watches, new diamond bands, earrings, necklaces and pendants, bracelets, and so much more.  we have a new colorful gemstone line coming soon.  with thousands of loose gems and mounting.   we have added an additional 100 men's tungsten bands, as well as special order,  tungsten bands start at 140.00 and work up the price scale stopping at 1,000.00. 
     we have a full service repair center,  we have always done repair on jewelry, but now we have so much more to offer, we also have a watch specialist who is certified to work on some of the biggest brands like Rolex, Cartier, Breitling, Beaudry, Bulova, Citizen, fossil, and so much more.  Have a grandfather clock that needs cleaned or serviced let us know, we do that to.
    My personal goal with the new building was to bring exceptional customer service back to Cache Valley!

So Ladies and gentlemen, with out further adieu,  allow me to introduce you to the brand new DIAMOND GALLERY! 

The New Store Front!
( Still needs some work finished were just waiting for Logan city historic board)
 The Front Entry way




Our wall of fame, and seating area
( missing The Magic is in the Telling vinyl in big frame)
The Purpose of having this wall is to showcase that "LOVE" Happens everywhere,  and to everyone.  we find love amazing and the stories even more magical.  one of my favorite things about the diamond gallery is that i could pick a couple off the wall and tell you something about them, i would know a small piece of their story after all your more then just a customer when your at The Diamond Gallery


The Front looking back. 



A customers favorite already is our seating area,  we invite people to come in, take a look around, sit down and feel like they are almost at home! 


Saturday, May 28, 2011

Great moment

Had the pleasure of helping a couple upgrade their diamond. They had a bad experience when purchasing the diamond, and now she is going to love her ring! I tell every person who comes into my store my biggest thing is that they love their ring, but I also share our upgrade policy. I know what it was like to be young(er) and to buy what I could afford. After five years of Marriage we upgraded mandys ring and she loves it. Some girls tell me they don't love their ring, but they would never upgrade because they don't want to seem high maintanence I am here to tell you it's more common then not. I have had several couples say they get a carat for every ten years so by the time they have been married for 50 years she would have a 5.0 carat or larger. Now an upgrade can be as simple as getting a better color or clarity diamond, upgrading the size, or both. But it could be upgrading the entire ring mounting and all! So don't be afraid of the upgrade! And if you didn't buy your ring from our store ask us how we can help make your upgrade possible